Amidst a challenging environment for the automotive industry, PT Mercedes-Benz Distribution Indonesia was able to deliver 3,344 cars to customers last year. The figure, unfortunately, is a 13.3% decrease over 3,859 units sold in 2018. Globally, Mercedes-Benz delivered 2,339,562 cars last year, achieving the highest annual sales volume in the company’s history despite a flat growth of 1.3%.
Last year’s model offensive with a total of more than ten new or revised models, particularly of Compact Cars – such as the new A-Class and B-Class – and SUVs – such as the new GLE, contributed to the overall sales results.
“The sales results of 2019 underscores once more the strong demand for Mercedes-Benz vehicles in Indonesia, even amidst the challenging environment of the automotive industry. Also, Mercedes-Benz continues to be the number one in the luxury market – this proves how valuable our brand is. 2019 was a year of great challenges for the automotive industry. With the introduction of various new models this year and expanding Best Customer Experience, we intend to increase our unit sales and set the course for long-term competitiveness,” Choi Duk Jun, President Director, PT Mercedes-Benz Distribution Indonesia said in a press release.
PT Mercedes-Benz Distribution Indonesia recorded strong demand for Compact Cars (+6%), the C-Class (+3%) and GLC SUVs (+12%). Furthermore, sales of vans including the V-Class, Vito and Sprinter – increased to 118 units (+31%).
“In 2019, a particularly large number of customers decided in favor of a new vehicle from Mercedes-Benz: we are pleased to stay ahead of the competitors in the luxury segment. Another year of segment leadership reflects, among other things, the success of our model offensive with Compact Cars and SUVs, which have delighted new and existing customers,” Kariyanto Hardjosoemarto, Deputy Director, Sales Operations and Product Management, PT Mercedes-Benz Distribution Indonesia said.
Mercedes-Benz sales and segments New models drive sales success In 2019, Mercedes-Benz launched a wide range of new models including the new A-Class Sedan, the new B-Class, the new CLA, the new C-Class, the E-Class with new engine variants including Plug-in Hybrid, the new GLE, and the new G-Class.
The C-Class remains the best-selling model with a 29% share of sales, followed by the GLC (19% share). The new A-Class, the new B-Class and the new CLA contributed to an 18% share of Compact Cars sales.
Every third Mercedes-Benz vehicle sold in 2019 was an SUV. The SUVs, consisting of GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS, and G-Class were Mercedes-Benz’s strongest-selling segment in 2019 (31%). The SUV segment is expected to further develop positively as in December 2019, Mercedes-Benz Indonesia announced the local assembly of the new GLC and the new GLE.
During the event, Mercedes-Benz also launched two new models to its portfolio: the new C 180 and the new Vito. The new C 180 completes the line-up of the successful C-Class family and is assembled locally at the Mercedes-Benz plant in Wanaherang, Bogor, West Java. While the new Vito fulfills the demand from customers for a spacious van with flexibility for the interior equipment
“We continue to offer a broad product line-up with innovative technology and emotional design, which means we have the right vehicle for every customer. This year, we want to further update our product portfolio with more than ten new or revised models, including locally assembled models,” Choi Duk Jun concluded.
Indonesian version of this article can be found here.